Direct Marketing Executive / Charity Fundraising Campaign Officer, known within the organisation as a Legacy Campaign Officer, with experience in a direct marketing environment, excellent interpersonal, communication and organisational skills is required by a well-established Charity based in Reading, Berkshire.

SALARY: £28,988 pro rata

BENEFITS: 26 Days Holiday plus Bank Holidays (pro rata). A generous pension scheme, life assurance and enhanced pay for parenting and sickness leave. In addition, an Employee Assistance Programme, flexible benefits package and discounts and cashback scheme.

LOCATION: Hybrid – this role will be a mix of office and home working

JOB TYPE: Part-Time, Permanent

WORKING HOURS: 25 hours per week worked between 9am – 5pm Monday to Friday

APPLICATION PROCESS: Once we’ve reviewed your CV, we will email over some extra details regarding the application process that you will need to complete as soon as possible. Please keep an eye out for our email.

JOB OVERVIEW

We have a fantastic new job opportunity for a Direct Marketing Executive / Charity Fundraising Campaign Officer with experience in a direct marketing environment, excellent interpersonal, communication and organisational skills.

The Direct Marketing Executive / Charity Fundraising Campaign Officer will manage the implementation of the Legacy marketing campaign programme.

As the Direct Marketing Executive / Charity Fundraising Campaign Officer you will help increase supporter acquisition, supporter development and stewardship to maximise the number of responses and overall value to the benefit of the Charity.

DUTIES

Your duties and responsibilities as the Direct Marketing Executive / Charity Fundraising Campaign Officer will include:

• Manage the overall delivery of single giving (Legacy) prospect recruitment and stewardship campaigns across all marketing channels, including but not limited to direct mail, digital, broadcast, press, inserts and door-drops

• Manage non-campaign specific projects to time and on budget, including stewardship and retention activity

• Input into the strategic direction of the campaigns acquisition and retention plans and make recommendations for improvement of the scheme and processes

• Seek innovative new ways to promote the product and acquire new and repeat supporters

• Undertake post campaign analysis, producing wrap up reports and making recommendations for campaign improvement

• Manage suppliers to ensure quality work is delivered within the defined schedule and at a competitive cost

• Work directly with the Digital Communications Team and/or the relevant agencies to ensure product specific delivery of campaign content

• Work with other teams to ensure the smooth delivery of activity and to promote the team positively within the organisation

• Manage individual project or campaign budgets, ensuring the financial processes and systems are adhered to

WORKING AT THE CHARITY

Working at the Charity is much more than just a job. Through the values that guide their work, they make a real difference, and change lives.

They believe that wellbeing at work is about creating an environment to promote a state of contentment which allows all employees to flourish and achieve their full potential for the benefit of themselves and for the Charity.

CANDIDATE REQUIREMENTS

• Educated to degree level or equivalent qualification, or work experience equivalent

• Demonstrable experience in a direct marketing environment, delivering a variety of projects across a variety of channels simultaneously

• Proven experience in managing project spend and working with a number of different internal teams

• Proven experience of working with external suppliers

• Proven experience in the management of a direct report or a team members’ work delivery

• Proven understanding of direct marketing principles and techniques, and of briefing and interpreting analysis

• Basic understanding of print and production

• Demonstrable knowledge of Data Protection Act, Charity Commission and Institute Of Fundraising Good Practice

• Eligibility to work in the UK

The Charity is committed to safeguarding and promoting the welfare of all children, young people and vulnerable adults with whom they work. They expect all of their employees and volunteers to fully share this commitment.

Please note: we reserve the right to close any of our vacancies early.

HOW TO APPLY

APPLICATION PROCESS: Once we’ve reviewed your CV, we will email over some extra details regarding the application process that you will need to complete as soon as possible. Please keep an eye out for our email.

CV’s of Job Applicants meeting this requirement may also be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.

JOB REF: AWDO-P10297

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