Charity Marketing Lead

Type: Permanent

Date Posted: 29-Mar-23

Closing Date: 11-Apr-23

Location: Liverpool, Merseyside

Salary: null

Charity Marketing Lead

Who are we: We are Everton in the Community one of the UK`s top sporting charities and firmly established on the world stage of community sports development. We are considered one of the Premier League`s leading community schemes due to the quality and reach of our programmes.    


Since 1988, EitC has been at the forefront of social intervention across Merseyside, not afraid to tackle issues which others shied away from. We use the power of sport to motivate, educate and inspire people in our local communities to improve their life chances.  

About the opportunity: As Charity Marketing Lead for Everton in the Community, you will support the development, implementation and delivery of marketing plans and campaigns specific to Everton in the Community and its associated programmes, including revenue generating areas of the charity such as; Lotteries, Fundraising, Regular Giving and Major Donors.

You will ensure that all areas and programmes within the Everton in the Community family are communicated consistently, positively and effectively.

With your passion for marketing, you will actively lead within the department to strive for continual improvement in the work that we carry out, taking responsibility of managing campaigns that can be used to constantly benchmark our work against other sporting charities, the charity / third sector industry in general, as well as other leading worldwide brands. 

There will not be any line management responsibilities for this role therefore, previous line management experience is not essential.

Revenue generation is key to supporting the charity, so ensuring end-to-end campaigns are fully trackable is very important. 

Other Key Responsibilities

Lead the client service function for members of the Everton in the Community.

Support development and delivery of marketing activity across other programmes within the Everton in the Community family

To ensure that Everton in the Community requirements are accurately briefed in and scheduled in accordance with Club protocol.

To support in branding projects where required across the Charity.

Who we are looking for; We are looking for a talented marketing professional who has previous experience of working on high profile marketing campaigns and incorporating PR and digital media across different business streams, all whilst working towards tight deadlines and using your commercial judgment in making key decisions.  

Key Skills & Knowledge

Ability to work under pressure and to tight deadlines

Good commercial judgment

Experience of working with a design studio, either directly or through an agency

A good understanding of issues relating to football clubs and sports organisations in general.

Experience of managing high profile marketing campaigns, incorporating PR and digital media

Knowledge of paid for social media and digital campaigns

Educated to Degree level in marketing / events or related discipline.

If you are experienced in supporting marketing campaigns from inception to delivery, have a passion for seeing your work come to life and understand how to manage a number of different stakeholders’ expectations when it comes to marketing collateral then we would love to hear from you!   

Not only will you get to be a part of something special as we start a new chapter for Everton in the Community, but you will be responsible for driving forward this key strategic pillar as we embark on our Goodison Park Legacy project. 

There really has never been a better and more exciting time to join Everton in the Community.  

This position is on a permanent basis and will be contracted to 35 hours per week. 

The closing date of this advert is Tuesday 11th April 2023

This role will involve a mixture of working at the Club’s iconic headquarters in the Royal Liver Building in Liverpool, as well as working in and around Goodison Park when required to be close to Everton in the Community. There will also be the opportunity to work flexibly with our Hybrid working approach.    

Everton Family Safer Recruitment Practices  


The Everton Family is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.     

As a requirement of our safer recruitment practices, this role will require an Enhanced DBS check or evidence that you are subscribed to the DBS Update Service information of which can be found here         


This role is subject to both evidence and verification of relevant qualifications including proof of eligibility to work in the UK which will be discussed with you if your application is successful.      

The Everton Family is committed to equal opportunities and is proud to be a Disability Confident Employer. We provide a fully inclusive and accessible recruitment process; we accept all job applications in a variety of formats and should you need any documents in a different format or require any further support or assistance, please contact the Recruitment Team via email -    

Proud member of the Disability Confident employer scheme

Disability Confident

About Disability Confident

A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.